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Digital
Storytelling
with Adobe
Photoshop
Here is a digital poster that Peter has created for promoting himself digitally as an artist applying to the RHA Annual Exhibition.
Using a technique called
Double Exposure in
Adobe Photoshop really
accentuates the creative
effect with this exhibition
poster.
A combination of both the
side face portrait and Peter's
Art are merged together using
editing tools in Photoshop. They
are used to portray the message
of both the art and the artist
who's work is to be exhibited in the
RHA hypothetically.
Further filters are used to
add a more authentic feel
to these combined images.
Black and white and use of
the negative are exploited to
achieve an effect of an X-ray
image for artistic purposes.
The colour palette elicits a
fine contrast and balance
of colours. Values of the
colours are varied but are
clear so it exudes the artistic
message of this being an
exhibition poster. Clear
legibility is important here.
The Design Elements
1 - Images
The images used were original to Peter Owens. The rational behind choosing these images were initially inspired by Basquiat & Picasso, and their exhibition posters. To an extent Andy warhols self Portrait prints that were displayed in Dublin recently influenced the choice of this side profile image.
It felt fitting to amalgamate the original images of artworks and the artist into a unified composition using tools such as the brush tool in Adobe Photoshop with clipping masks to achieve this amalgamation.
The first image was a side face portrait, this was taken on an Apple Iphone camera. The second image was an original oil stick drawing of skulls inspired by Damien Hirst created by Peter Owens.
The combination of having the two images blend into each other create a certain harmony that best portrays this concept of the artist wanting to exhibit his work in the RHA Annual Exhibition through this creative digital poster.
The images chosen reflect the artists work taking influence from other well established artists in the art world that inspire Peter.
3 - Typography
The kerning of the letters was an important element so that none of the letters would be too tight beside each other and impact the legibility of the core messaging of the artist's name, exhibition title, date and place.
Further to that, the hierarchy of the text in terms of contrast was essential to communicate. The most important elements of the text such as the title of the exhibition and the artists name had to capture the significance of the information therefore was larger in size subsequently.
The other details are in a smaller font size which are in a way just as equally important in terms of the information being presented, but grasping the viewers interest to the event and the artist is the most critical factor that was considered here within this hierarchy of typographic elements so therefore prioritized.
The font that was used was Perpetua Titling MT for the headings and the Perpetua font was used for the exhibition details.
Perpetua Titling MT is known for its great use of contrasting headlines and dates back to 1930s and this was considered upon application of this font.
The use of this font helped communicate stability within the digital poster composition, whereby it contrasts to the gritty, exuberant and electrified mark makings within the side profile of the artists face. The consistency of the use of the same font family strengthens the cohesiveness of what this poster is essentially about.
This consistency does not dilute the viewers perception and interpretation of what this poster is trying to convey by switching its tone to another type of font style which would lead to confusion.
2 - Colour
The colours chosen for this exhibition poster were decided upon the basis of trying to strike the viewer with strong contrasts
of different colours through varied values and intensities in an appealing manner.
A predefined colour palette created with Coolors was made to guide the choice of colour placements for text more strategically that also align with Peters business logo from his art business website.
A series of filters using the negative and Sepia were implemented to enhance the overall hue of the focal point of the digital poster.
Ensuring that black and white with negative filters were applied to the overall composition allowed for a more lively intensity. It enhanced the values of the colours by increasing the light being emitted from the different mark makings to the core features of the face such as the eye and outline of the face.
The reasoning for applying a further sepia filter to this was so that it would dampen the values of light to create a more balanced level with less extreme contrasts.
Overall, the colours had to convey and leave an artistic impression on the viewer so colours were placed and used with creative considerations.
4 - Design Principles
Firstly, the most evident element that this poster adhered to in terms of design principles is emphasis. Meaning, the emphasis is the placed on the side profile of the artists face illuminated with mark makings of his own work embodying him.
The rhythm of the oil stick mark makings created within the boundaries of Peter's outlined face create a sense of organized movement. The variety of the marks create this exciting synthesis of artistic expression which keep the rhythm active and alive with this poster.
The outline of the facial features creates a barrier from the chaos of these lines within the face escaping into other areas of the poster. This barrier confines the movement and repetition of the lines within the face to not overwork the overall radial balance of this poster whereby it would overwhelm the viewer.
Additionally, Proportion plays a determining factor in conveying the relevance and importance of certain elements within this digital storytelling poster.
The proportions of this poster were designed in a way that the side profile of Peter's face and how his art are interwoven to his facial structure create a seamless symbiosis in terms of the overall layout.
Meaning, the connection of the artwork and the artist are clear as daylight. So that it can send across this message of this being a poster to advertise an artist exhibiting his art in an exhibition such as the RHA annual exhibition.
